Eco-innovation is quite a open concept… but clear definitions are always useful!
The scope of Innovationseeds is the eco-innovation as defined by the Eco-innovation Observatory:
"Eco-innovation is any innovation that reduces the use of natural resources and decreases the release of harmful substances across the whole life-cycle."
A more detailed definition could be:
“the introduction of any new or significantly improved product (good or service), process, organisational change or marketing solution that reduces the use of natural resources (including materials, energy, water and land) and decreases the release of harmful substances across the whole life-cycle."