Old tyres follow the general EU hierarchy for waste, where the least favoured option is disposal, followed by energy recovery. More preferable is recycling, reusing and reducing the waste and the best option is prevention. However, statistics show that the reality of old tyres doesn’t follow the preferred solution. In the EU, we are currently using approximately 50 % of the collected old tyres as a substitution to other materials in roads, football fields and top layers of landfills; incinerating or disposing the other 50 %. Putting recycled rubber from tyres to use in other products instead of producing new rubber has proven to be 45 times more carbon-efficient. Thus, a widely-used method for recycling the rubber from the more than 3 million old tyres that are generated in the EU every year would not only give a more sustainable management of rubber, it would also have a positive impact on the climate.